Employer branding on social media and recruitment websites: symbolic traits of an ideal employer
نویسندگان
چکیده
منابع مشابه
Increasing Global Reach: Using Social Network Sites for Employer Branding
Employer branding by means of Social Network Sites (SNS) has been inspired by two recent developments: the increase of usergenerated content with the spread of Web 2.0 and the lack of specialized human resources. However, this phenomenon is yet not very well understood: Which companies use SNS for employer branding? What are the motivations behind it and what are the necessary success strategie...
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This study theorizes that firms engaging in socially responsible activities are more likely to be perceived as a more attractive employer, and this positive relationship may be amplified if firms have proficiency in leveraging social media platforms. This potential amplifier role may be explained through the greater social visibility enabled by social media. The proposed theory is tested using ...
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Due to a shortage of IT professionals, many companies intensify their efforts to be perceived as attractive employers in this field, especially by means of social network sites (SNS) such as Facebook. However, it is unknown whether these presences do really attract IT professionals, and if so, whether this is more due to the utilitarian (job search related) characteristics or to the hedonic (en...
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ژورنال
عنوان ژورنال: E+M Ekonomie a Management
سال: 2018
ISSN: 1212-3609
DOI: 10.15240/tul/001/2018-1-015